Website accessibility is essential for businesses, especially because customers demand that their online transactions be smooth and easy in today’s competitive market. When a website fails, it can’t be accessed online, or it doesn’t work well enough for users to finish a task or access information.
If your website isn’t accessible at all, it will significantly limit its reach to your potential customers. On the other hand, the accessibility of your website means everybody can access your site in a way that is comfortable and convenient for them. As a result, you will attract new customers and increase your brand’s visibility.
If the site isn’t accessible, people may not be able to access the information they need. As a result, it can harm a company’s reputation, negatively affect customers’ trust, and lower revenue. It’s important to understand website downtime and how to prevent it.
In this article, we will let you know the most common cause of site downtime with ways to prevent them.
WHAT IS THE REASON BEHIND SITE DOWNTIME?
1.) MOST COMMON ISSUE EXPIRATION OF THE DOMAIN NAME
Once you buy the domain, it is registered for a certain period. You will have to renew the domain as per your renewal date. But suppose you don’t renew the domain during the specified period. In that case, the domain will expire, and the website won’t work.
However, there is a grace period of 30-45 days for your domain to be renewed. After that domain enters the redemption period, which is valid for 30 days. In this phase, you still have time to renew the domain. But you will have to pay some additional fees.
If you haven’t renewed your domain during the redemption period, the domain becomes available for public registration, and the site will be permanently lost.
2.) INCORRECT SETTING IN DNS
Your web hosting account should be linked with your domain via DNS ( Domain name server). This will allow a domain name to access your hosted site on a web server.
Some minor mistakes in your DNS settings can cause a website to be inaccessible. The DNS record must point to the server’s primary IP address. You must WWW A record or Cname that allows your domain to access your site on www.yourdomain.com and yourdomain.com
Also, Make sure you add an A/ Cname record separate record for each subdomain.
3.) CODING ERROR
Coding errors are a matter of concern when the site isn’t open. Even a misplaced dot in coding can cause a big problem, hence, coding mistakes can cause many problems with your website. they can cause the site not to load correctly, CSS and JS files don’t load correctly and your site should display as a plain page it will cause you to lose customers, and even lead to your site being shut down.
It’s essential to use a coding error detection tool to check for any coding mistakes on your website. It will help you fix any problems before they become critical problems.
4.) DDOS ATTACKS
DDoS (Distributed Denial-of-Service) attacks are a type of cyber-attack that can cause significant damage to a website or system. Hackers often flood the target website/ online service with massive requests from fake users, causing the site to crash or become unavailable.
In addition, the unusual spike in traffic causes overloading of the bandwidth and server resources. Sometimes, your website might not be isn’t the target of the DDoS attack. Still, If your website is hosted on a shared server and a website from the same server is targeted, you may also face downtime because of a server crash. DDoS Attacks can disrupt business operations, stop traffic, or attack data.
However, you can avoid being a victim of a DDoS attack by going for a quality hosting provider that offers DDoS protection with their hosting plans.
5.) NETWORK ISSUE
Another possibility is that you have problems connecting to the server where you are hosted over the network. This indicates that even though you can access other websites, you can’t access the particular server you’re hosted on, it’s unreachable. This might happen due to a caching problem, browser issues, or other reasons.
When a website is inaccessible, users will be unable to access the site, and it will show blank pages. In that case, contact your hosting provider to troubleshoot the problem.
On the other hand, your visitors may be able to visit your website, but you don’t. There’s a chance that your particular IP is blocked on the server because of multiple false login attempts (because of security measures). You need to contact your hosting provider for guidance in such a case.
Your website is the first impression of your business that can attract potential customers. This is more important than ever in today’s digital age, so you must take steps to protect your website.
We have listed some of the most common reasons a website could be inaccessible. And also shared the solutions to avoid such issues to ensure perfect uptime for your website.
Most of these problems can be avoided by choosing a reliable hosting provider. It will help your business websites create a dynamic online presence to support your business’ growth manifold.