WHAT IS SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
On-site SEO is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
- content quality
- keyword density
- anchor text
- internal links
- HTML tags
- URL structure
- site performance
- image quality, etc.
Off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
- link building
- guest posting
- blog commenting
- social media activity
- brand mentions, etc.
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